RADICAL GROWTH - Massimiliano Pavon

Go to content
RADICAL GROWTH

Radical, from the Latin radix: root. A position taken at the origin of form and use.

The growth of a flower or tree is governed by a silent and profound necessity.
There is no hesitation or alternative; it simply happens.
It is a movement inscribed in matter and a direction imprinted in genetics that proceeds unambiguously and without turning back.

The design of this coat rack, in both stem and suspended versions, begins at one extreme and extends to the other. It is a single, continuous gesture without breaks, like a rising breath.
The form is uninterrupted and does not deviate; it crosses the space with a natural and inevitable tension.

A direct relationship is established between earth and sky.
The weight descends and the thrust rises.
In both the floor-standing and suspended versions, the object experiences both directions, revealing a constant dialogue between gravity and momentum, and between rootedness and suspension.

The result is an organic, functional and symbolic dynamic: a body that supports, a sign that grows and a form that does not imitate nature, but takes on its internal rhythm.

RADICAL GROWTH is a collection of floor- and wall-mounted coat racks.
Massimiliano Pavon | Italia | P.IVA IT01259970935
Back to content